Over the past decade, tobacco alternatives have come to market that offer nicotine without the harmful effects associated with smoking or chewing tobacco itself. This has not been without controversy however, and the oral nicotine pouch manufacturer Zyn has come under scrutiny recently with a class action lawsuit alleging deceptive marketing practices. Particularly, the suit alleges that they have been targeting teenagers and young people, advertising it as a tobacco alternative without mentioning that it still has addictive nicotine in it.
Due to his experience as a former prosecutor and litigation attorney, David Di Pietro was brought onto Newsmax’s National Report to provide his insight and expertise into the ground of this lawsuit. While the suit is comparing Zyn’s marketing to big tobacco’s past activities targeting young people, David disputes this. He specifically mentions that they are not advertising these chews as nicotine free as the lawsuit may lead one to believe. Also, he discussed how Zyn’s website requires an individual to certify their age before viewing the content, ensuring that underage young people are not targeted.
David is a regular contributor to Newsmax due to his position as a subject matter expert on litigation and class action lawsuit cases throughout the United States.
